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Apsis Consulting creates Strategic Board to grow internationally

APSIS, a Rio de Janeiro consulting company with over 30 years in the market, has created its strategic council. The company’s goal is to identify business opportunities and grow globally. APSIS’ strategic council will strengthen its highly specialized consulting experience in Brazil to make the most of the increase of international investors in the ever-demanding expanding Brazilian market.

The Market

The heating up of the Brazilian economy is increasing the demand for consultants specializing in property valuations. Complex financial assets created in recent years by the investment funds industry have contributed to Brazil’s becoming a target for investors around the world.

A highly specialized niche has been growing in the sphere of M & A operations, private equity funds and the process of conversion to IFRS international standards. Asset and brand valuations, in addition to real estate valuations, and sustainability are some of the areas in which these consultancies operate. In other words, companies need to know what their assets are worth, whether they be a factory or a brand.

Brazilian companies have distinguished themselves in this setting, in a market which has historically been dominated by multinationals.


Created in 1978, today APSIS is abreast of multinational consulting companies in various expertises, such as business and intangible asset valuation, asset management and the real estate market. The Rio de Janeiro consulting company has participated in some of the major recent domestic operations, such as AMBEV, ACELOR, IPIRANGA, SADIA – PERDIGÃO, ARACRUZ and GRUPO ULTRA.

Strategic Council

A more complex regulation – the migration to IFRS international accounting standards in Brazil (a new accounting system) – has required constant investments in training and research. “Moreover, we must be prepared to offer customized solutions to clients and be dynamic. Those who stand still fall by the wayside, and APSIS has always kept the same technical quality standards of international companies. So we decided to create a Strategic Council”, says Ricardo Monteiro, the company’s CEO.

With an overview of the corporate environment, the Strategic Council is composed of professionals from different backgrounds, such as Domingos Penido, a strategy expert who was responsible for the strategic plan that helped APSIS grow 50% in 2009. Rubens Vasconcelos and Marcos Varejão were major company executives who brought other viewpoints to the group. To strengthen the international focus, two Council members are located out of Brazil: Christian Stephan, in Canada, and Hildete Vodopives, in France.

“We want to get close to institutions abroad, to financial advisors, investors, corporate lawyers and other company valuation consulting firms. Brazil is being highlighted in the world, and APSIS is a consulting company which, on the basis of its extensive experience, understands the local market quite well”, says Ana Cristina França, APSIS director and a member of the Strategic Council. “The challenge now is to seek opportunities not only for APSIS, but also be a generator of business for its customers and partners”, she adds.

APSIS Strategic Council Goals

• To advise the company on issues of governance, research and regulation.

• To map risks and opportunities for the company’s growth within an international vision.

• To vouch for the institutional image.

The Council will meet quarterly to assess the company’s outcomes, discuss its positioning, and put forward new guidelines to achieve the proposed goals.

APSIS Strategic Council Members


A French national currently living in Toronto, Canada, Christian was a partner at Deloitte for 17 years and senior manager at Price Waterhouse, in France. His international experience also includes the United States, Spain and Latin America. An expert in strategy, operations and change management, Christian graduated in business management with a major in accounting at the Ecole Superieure de Commerce de Paris, in France. He also holds an MBA in finance and marketing from Columbia University. As a professor, he taught in the graduate program at PUC-Rio (Pontifical Catholic University), at the Ecole Superieure de Commerce de Paris, and at ICADE, in Spain. He is currently professor at the University of Toronto. In 2007, he founded his own consulting company.


A mechanical engineer graduated from the University of Detroit, in Michigan, USA, today he is a business consultant and founding partner of Sinergia D + D Consultoria, which specializes in strategic planning. His international experience began at Worthington Corporation and Studebaker Worthington, a 16-company conglomerate operating in key countries with an extensive line of products in the automotive and base industry areas. Later, he worked in the International Division as Latin America Sales & Marketing Manager. Penido held the positions of CEO at Maison-Neilan – Bopp & Reuther’s (Valves and Controls), of CEO at Turbodyne (compressors and turbines), of superintendent director at AKZ Turbinas and of superintendent director at Cia. Internacional de Seguros (International Insurance Company). Currently, he is representative in Brazil of the Professional DynaMetric Programs (PDP), from Palm Springs.


Post-graduated in business management from Harvard University and holder of an MBA in capitals market from PUC-Rio (Pontifical Catholic University), Hildete is an investment analyst and CNPI (National Investment Professional Certificate) certified. She has worked in the capitals market since 2003 with family offices and asset management. For two consecutive terms she was director of business relations with Apimec Rio Companies, an association in which she is currently a director. Today she represents the Association in the Advisory Board of Education of CVM (Securities and Exchange Commission). At NET TV, she participated in the marketing plan for restructuring the company. She founded the Harvard Future Strategists and Brazil at Harvard groups, and is a lecturer at the IVY LEAGUE SPEAKERS. She is currently developing research at the University of Paris-Sorbonne on the internationalization of Brazilian companies. She is a member of the Harvard Club of Paris and of the Mercosur Women’s Forum.


An executive with extensive experience in business management, with an emphasis on finance and on companies’ mergers and planning. He is post-graduated in Planning Engineering from UFRJ (Federal University of Rio de Janeiro)/COPPE, and holds an MBA in Pension Fund Management from UFRJ (Federal University of Rio de Janeiro)/PETROS, in addition to majoring in Capitals Market at IBMEC and FGV universities. Currently, Varejão is active in power generation projects and property development.


A Civil Engineering graduate from PUC-RJ (Pontifical Catholic University), he earned a Master’s degree in Business Management from London Business School. Rubens accumulates an experience of 31 years and has held leadership positions in the areas of finance and market relations with companies of different sizes. He was recently a Director of Education and is a former member of the Board of Directors of Cultura Inglesa S.A. (English as a Second Language institution). He currently holds the position of member of the institution’s Control Group and is also a member of the Board of Zamboni Comercial S.A., and consultant.

APSIS Members/Directors


A Civil Engineering graduate from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), he did his graduate studies in Economic Engineering also at PUC-Rio. APSIS’ founder and Managing Partner, he’s been Director of IBEF – Brazilian Institute of Financial Executives, since 2001, a Judicial Expert for the Civil and Treasury Courts, and Civil Engineering professor at PUC-Rio.


A Civil Engineering graduate from Fluminense Federal University (UFF), she did her post-graduate studies in Company and Project Valuation and in Accounting Sciences at the Getúlio Vargas Foundation Graduate School (in 1996 and 2000, respectively). She is also certified in Company Valuation by the American Society of Appraisers – ASA (Washington, USA). APSIS’ Managing Partner since 1993, Ana Cristina is a member of ABPI – Brazilian Association of Intellectual Property, of IBAPE – Engineering Appraisals Institute, and of APIMEC – Brazilian Association of Capital Market Professionals.  She has been Vice-President and Professor at IBEF – Brazilian Institute of Financial Executives, since 2001. She is professor of the MBA program in Brand Valuation at FGV – Getúlio Vargas Foundation, in addition to being Technician in Charge of the American Society of Appraisers (ASA) in Brazil, and professor at IEL – Legal Engineering Institute. She has given lectures at various organizations, such as CVM – Securities and Exchange Commission, IBC International Business Communication, IBRE – Brazilian Institute of Economics, UERJ – Rio de Janeiro State University, and AMCHAM – American Chamber of Commerce.


Sobre Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists. She is a member of the Brazilian Investment Analysts Association (APIMEC-Rio) where she served as Corporate Relations Director and later, on the board. Hildete advises companies doing business in Brazil.


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