By creating a proprietary framework and leveraging the global network of Credit Suisse analysts, we have identified 27 “Great Brands of Tomorrow” spanning sectors and global regions at various stages of development that we believe will significantly outperform the market over the next 3-5 years as they build and leverage brand equity to grow in size, scale and profitability.
Based on case study analyses of dozens of brand stories from the last century, our framework uses two filters to determine how and when to invest in brand stocks: 1) identifying the industry and company specific conditions necessary for brand success; and 2) understanding the brand lifecycle and key entry and exit points from a shareholder perspective.
Omar Saad, a Director at Credit Suisse and a U.S. Branded Apparel & Footwear analyst, said, “We believe a strong brand is one of the most powerful and sustainable advantages a company can have, but one that is often ignored by the financial markets. We believe brand stocks will continue to outperform the market, and our proprietary framework analyzes brand lifecycles to determine how and when to invest in brands for optimal returns.” Source PrNewswire 25 fev 2010